The WTBTS has been hemorrhaging both people and money, they have become more “part of this world” during COVID, no longer relying on Jehoober to either gather together or save their lives, instead following government limits on worship and promoting fetal tissue developed vaccines.
People both in and out have noticed, do less, care less. It’s become more of a social club in most congregations and the rules that govern even amongst the elders would once have been considered by grown-ins only appropriate for the spiritually weak and morally loose.
I think the Internet changed them. In some ways for good, but they still keep the long tail from their historic sin and that baggage will not go away regardless of their rebrand.
What I think is ironic is that the very thing that started the WTBTS, the calling out of contemporary religious leaders for collaborating with governments, their leadership having disproportionate amounts of money and the unchecked power some pastors wielded within congregations, a flattening/equalization of protestantism amongst denominations and abandonment of prior moral guidelines is what they themselves turned into.